Innovative Business Development Solutions
The W2 Group delivers analytical and targeted business development solutions customized to the specific requirements of the client assignment. Our consultants utilize acquired knowledge networks, domestic and global industry contacts, and proven methodologies to identify and analyze established and emerging products and technologies.
With pinpoint accuracy, our information research skills enable us to proactively identify, evaluate, validate and report actionable information and commercial opportunities, particularly those that are under the radar, including early-stage technologies, start-up companies, and new markets.
Whether the challenge is to find new avenues of growth, optimize business relationships, diversify regionally or globally, or deliver innovation, we have a strong record of success in making a real impact on client revenue and profitability. Our tailored services enable clients to execute successful license, joint venture, M&A, marketing, and other agreements to create or enhance their business goals and activities.
Through targeted business development solutions, W2 Group empowers clients with first mover market advantage:
- Create and take advantage of new business opportunities
- Market expertise, knowledge tools, and contacts
- Laser-like focus on international business development
- Excellence in business intelligence and market research
- Cost-effective with measurable and sustainable results
Market Development
The W2 team formulates and implements the best possible strategies for market entry or market building scenarios through which to enter or enhance their presence in domestic and international markets. Through targeted partner searches, W2 Group provides comprehensive recruitment of strategic partners to maximize a client’s market coverage and revenue. We deliver targeted market development solutions tailored to your specific objectives.
Our expertise in market development, planning and strategy has been developed over more than 20 years. We research the most suitable markets for entry, design a clear strategy and road map, build and implement tactics to achieve success, and deliver sustainable results for manufacturing companies, service organizations, centers of innovation, and government organizations.
W2 Group consultants generate customized market development strategies for clients following in-depth analysis of all key variables associated with successful market entry and market building strategies, including:
- Market Size and Segments
- Target Customers
- Competitive Landscape
- Legal and Regulatory
- Mode of Entry
- Barriers to Entry
- Distribution and Marketing
When engaging in a client assignment, our consultants draw upon our deep knowledge and insights, expertise and personally-developed networks.